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Herricks HS Virtual Enterprise group attends trade show

Herricks HS Virtual Enterprise group attends trade show 

On Jan. 13, the Herricks High School Virtual Enterprise (VE) company DISCOVR, LLC had the opportunity to participate in Virtual Enterprise International’s fifth annual Virtual Enterprise Long Island Business Plan Competition and Trade Show at Farmingdale State College.

According to Virtual Enterprise International’s website, “Virtual Enterprise is an in-school, live, global business simulation that offers students a competitive edge through project-based, collaborative learning and development of 21st century skills in entrepreneurship, global business, problem solving, communication, personal finance and technology.”

For Herricks, this was an opportunity to merge life and lesson. Virtual Enterprise affords students the template to start their own virtual business that would move lesson into action, take in-class principles of business and harness the spark of young entrepreneurship.

DISCOVR, LLC, the Virtual Enterprise company developed by Herricks High School participants, produces and sells virtual reality products and software. This year’s executive team consists of Blake Cohen, CEO; Emily Haller, CMO; Robert Levine, CFO; Alex Kohan, CMO; Jasmine Kamdar, CIO; and Kameron Farhadi, CSO.

The group presented their oral business plan to a panel of distinguished judges and their prepared work was then followed by a brief Q&A session. On the trade show floor, the remaining core of the team attracted guests and buyers to their booth with an impressive sales pitch that merged their budding entrepreneurship with their pride and enthusiasm.

“I could not have been more impressed by the team’s abilities and willingness to take the room; without hesitation they pitched with pride and were quick to encourage visitors to purchase their products and software,” said business teacher Liam O’Brien. “Herrick’s DISCOVR hit the ground running, was met with keen interest and is off to a great start.”